We say, “PEOPLE ARE RETAIL!” You say, “WHAT?”
MULTI-, CROSS- & OMNICHANNEL, CRM & CUSTOMER EXPERIENCE, POS 4.0, ETC. – WE NEED AN UPGRADE! WE NEED TOUCHPOINTS, WHERE RELATIONSHIP MANAGERS HELP STRENGTHEN THE BOND BETWEEN BRANDS AND THEIR CUSTOMERS. HERE IS WHERE WE COME IN.
Even with the ever-present Omnichannel, costumers are still human and yearn for personal interaction. So shops increasingly become spaces where customers can have first hand experiences with brands and products. And shop assistants become Relationship Managers who connect the needs of one with what the other has to offer. They are brand ambassadors, who transmit values and strengthen loyalty. In other words, PEOPLE ARE RETAIL.
So far, so good! The task ahead is complex.
With our PEOPLE ARE RETAIL approach we help our clients improve their relationship with their retailers. Consequently the relationship between the retailers and their costumers improves as well.
So how do we do it? We start at the roots and innovate training!
What do we mean by innovative training? Strategic, targeted, multichannel, regular, and tailored to suit the individual needs of our clients, with modern content and techniques. What’s in it for you? Improvement of Costumer Relationship and Experience; communication funneling; targeted training and therefor targeted investment; longer lasting learning results; increasing retailer qualifications; lower personnel costs due to less fluctuation and faster onboarding. Ready to hit the ground running?
Let’s do this!
Analysis and Strategy
In our Status-Quo-Workshop we find the pain points and help to set targets to initiate quick, positive changes in your training system. Next we put our heads together to create your Training Strategies and personalised Training Plan for the year. We assist you in choosing the best learning content and media matching your targets.
And last but not least, we develop tailored strategies to create your Internal Trainer Teams.
We stream on every channel – on- and offline!
Training Events such as brand and product experiences, roadshows, training academies or strategy rollouts. Or On-site Trainings at POS, Onboardings or Train-The-Trainer Events. You name it!
And with an E-Learning System, content reaches every single retailer wherever they are.
We want more than „death by Powerpoint“.
We offer conception, compilation and production of modern Training Content. By modern we mean: multimedia, interactive, playful, targeted for the end-costumer’s needs and reusable in different channels.
In other words: we produce training videos, presentations, storytelling concepts, sales-scenarios, qualification championships, competitor analysis workshops and much more.
“Knowledge is the only resource which expands through use.“
With our Retail-Level-Systems we analyse your retailers’ strengths and weaknesses. Learning content can be targeted and adjusted to individual needs. This process detects your talent and enables internal knowledge to be passed on.
The conception and implementation of a feedback channel enables you to leverage all the costumer insights gathered from your retailers at POS.
Mobile Retail, Pop-up Stores, Retail Roadshows, POS Events – Improving Costumer Experience also means thinking outside of the standard POS-Box. Live Retail Events are gaining importance, and we have your back covered. From conception, compilation and consulting regarding event portfolios for POS-teams, through Global Retail Events, you profit from 25 years of experience creating MOMENTS OF TRUTH here at ZIBERT+FRIENDS.
Innovation, efficiency and sustainability are our middle names.