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POP UP! THE STORES

Experimental brand awareness

We were tasked with helping Volkswagen reach out to a young, urban target audience with the new VW up!, giving visitors a brand experience to remember. This exercise was also to be an experiment on how future retail outlets could work in small urban locations.
The Pop Up! Store concept was implemented in 7 of Germany’s biggest cities. These creative spaces became an inspirational meeting point merging interaction and product education in a playfully and engaging way. Our social media campaigns, radio cooperations and promotional activities attracted 5.000 guests to the stores.

+ Conception
+ Brand awareness
+ Design and branding
+ Lead generation
+ Event management
    COMMUNICATING CHANGE

Strategic support of a change process
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    PROJEKT SERVUS ZUKUNFT

Brand positioning concept
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    BMW GROUP DIALOGUES

A series of workshops around the globe about urban mobility of the future
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